With the trend of digitalization taking a grip on the world, consumers often believe that digital advertising is the only way to go. However, magazine printing is not dead and will never be. It’s been years since the explosive growth of print newspaper and the emergence of tablets and e-readers such as Apple Ipad and Amazon Kindle; however, print media continues to hold ground.
How is Magazine Printing Beneficial for Businesses?
Many people reckon to hold a magazine or reading through an old fashioned newspaper, or annual reports printing, made of paper, in hand imparts a unique sense of satisfaction that a glass screen or plastic or metal case can not. Advertising on digital media provides advertisers with analytics. These can be considered as a yardstick while allocating resources to advertising budgets.
Advertizers are greatly benefitted from the data generated from digital advertising campaigns. It enables them to curate ad campaigns and ultimately advertise more accurately to their target demographics. However, advertising in subscription magazines has its merit.
Print media still holds immense power in the marketing world. Printing important leaflets and flyers and posting them as an informative marketing tool can never be disregarded. In addition to promoting brand awareness, it also spreads information about currently prevailing offers.
How is Print Media Marketing Still Better than its Digitalized Version?
When businesses get into the routine of sending out emails to their targeted audience, marketing often experiences a blockage. In most circumstances, consumers already have an inbox full of unread emails from similar businesses and competitors. This is where print media comes into play.
Print media is more likely to be read. Thus, it is indisputably more effective than an email that has more chances of getting lost amidst millions of more mails. Print marketing benefits businesses of all scale and can even reach out to an entirely new customer. Though companies often consider printing insignificant, research reports reveal that consumers tend to prefer organizations that own printed materials, such as business cards, flyers and signs.
Print media has always proved its merit as effective marketing for businesses. Though it is increasingly being left behind in competition with digital advertising, a combination of the two approaches is considered an ideal way of reaching out to the entire audience.
