Catalogue is a booklet that contains professional information of a company, an event, business presentation or a school fair. It generally contains information of products manufactured or events hosted/done by a firm. Details of the firm and its logo are also present on the firm’s catalogue. Printing presses, where invitation printing is done, design and print these brochures.
Catalogues are considered to be one of the effective approaches to marketing. The standard catalogue sizes are A6, A5, A4, A3 and DL, but sizes and designs can be customized. Materials used for making of catalogues should be of best quality as they represent the company. 115 GSM paper or 350 GSM card stock is used for catalogue printing. Catalogues generally have 8 to 10 pages. They can have more than 10 pages, depending upon the products of the company, but a minimum of 8 pages should be present in the booklet. The three ways in which a catalogue is bound are
1. Wire binding: Double loops of wires are used to hold the booklet together
2. Saddle/Side stitch: A stapler pin or a stitch is used to hold loose printed sheets.
3. Perfect binding: A strong adhesive is used to stick all the pages to a soft cover.
Catalogue can be in portrait or landscape style. They could be released in colour or black and white. Now days, professional catalogue designers are available who could design a perfect catalogue for the company. You can search online and contact them for their services.
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